Auburn Alumni Association Seeks Marketing Student’s Ideas
Michelle Delgado, her classmates, and the Auburn Alumni Association are all wondering why students aren’t more enthused about joining the Student Alumni Association (SAA)?
Delgado is currently conducting research for her Personal Selling marketing class in attempt to find an answer to this question. The Auburn Alumni Association sought marketing students help by asking them to create a new marketing strategy for its organization that will attract more students to join SAA. But, the catch is that the marketing students would need to create this new strategy on a low budget and with a strict time constraint.
Delgado and her fellow group members began their research by randomly distributing an on-campus survey to around 800 students. Once the surveys were completed the data was documented in an excel spreadsheet and given to the Auburn Alumni Association on October 23. The organization will then analyze this data and establish a target market for the students to focus on to complete their marketing strategy.
Four marketing strategies will be created by the class. The strategy that appears to be the most efficient and effective in increasing SAA membership wins the challenge and the opportunity to have their plan implemented by the organization.
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