The Loveliest Village

I

 believe that social media will replace traditional public relations and marketing practices. In today’s evolving society, it’s relatively hard for old ideas to maintain their positions for a long period of time. Organizations and people are always embracing new ideas and ways to advance and personalize themselves and their businesses.

The old rules of marketing and traditional public relations are not effective for today’s more advanced society because there seems to be no thought put into the old procedure of marketing. For instance, the methods of old marketing procedures do not appeal to a specific audience and aim for the masses. There is no respect for consumers with the old rule of marketing because its advertising techniques interrupt its audience, instead of allowing individuals to choose when to view the advertisements. In the old rules of public relations, no one saw the press releases, making it secretive and impersonal to consumers. Using jargon is also impersonal because it’s inconsiderate, and consumers may not understand the language. These are only a few problems that were established by the old ways of public relations and marketing.

However, information in social media releases is well thought out and explained. For instance, the summary helps give consumers a specified agenda or highlights of events that will take place. This also allows clients to display specific ideas to consumers to justify exact details of the event. The specifics of the event are clarified, instead of creating just a broad generality.

Quotes from the client also give social media more personal appeal because it allows consumers to feel as if they are getting to know the client. Videos, images, and audio also add a personalized feel, and allow the consumers to choose when and where to view these sources of advertisements and visual images.

As you can tell from the brief description, there are numerous personal and specified reasons that demonstrate how social media will replace and become a personal choice for consumers.

There are many ways that social media can be useful for my client. Since social media is almost like a virtual, hands-on experience it will provide my client’s business and her consumers with many details, and establish more publicity for the company.

Community Market in Opelika is a non-profit organization that seeks to help those who suffer from lack of funds to purchase proper nutrition and nourishment.

Many community members are not familiar with this market and may not know any details. Other community members may not know that do not know that the organization exists. Therefore, the use of a social media release will help build the knowledge of the market within the community, and help promote its subsistence.

The use of social media can help promote the market by displaying details such as the specifics of the market’s purpose, contact information, and information about the company in itself.

The multiple tags for the market will help people find web information through the guidance of social media. Locating the site will be done at a faster rate. Working with the tags will establish pathways that help provide community members with more information that is linked to the site such as directions to the market, FDA regulations of the market, donors, and qualifications to receive help from the market along with help from other business like the Community Market.

Providing quotes by the coordinator of Community Market through social media will help explain to the community the coordinators feelings and thoughts of community members and the market. The quotes will give a better view of my client’s personality, and it will help describe the mission of the organization. Quotes will also allow community members to receive a better understanding of the purpose of the market, and display the importance the market and those who work and volunteer for it.

Providing embedded audio, video and images will make the site more personalized for community members and other viewers. This will display the atmosphere of the market. Community members will be able to use most of their senses to decide whether the atmosphere of the market is suitable for their needs or donations. The embedded files can be viewed as many times as the consumer desires. This will help educate community members, and allow them to come to their own conclusion about the market and the atmosphere of the location.

Through social media, it is possible for consumers to view the exact location of Community Market. Creating social media for my client will allow the establishment of the exact point of origin of the market using geocoding. This will create more traffic for the market, and the possibility of helping more people.

Another device of social media that will create more publicity for the market is the use of trackback URL. By using this device for my client, consumers and other organizations that view the site can see conversations held by blogs and RSS feeds about the market. In a way, this is like creating the ability for the market and my client to receive reviews.

Community Market has an established site, but it’s no comparison to a social media release. Having social media will help further describe the atmosphere of the organization, what it stands for, the administration behind, and its point of origin more efficiently.

The efficiency of social media doesn’t begin to describe how much more trafficking will be generated from others that choose to view the site and discuss it.

The best part is that it will relate more to community members, allowing them to receive a personal feel of an organization that actually cares about them, and is there in support of bettering the community. After all, there is no better feeling then knowing when you walk through the doors of an organization, you’re in good hands.

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