The Loveliest Village

One of the most engaging aspects of the Auburn experience is the ceremonial singing of the Auburn ‘War Eagle’, which has been a school tradition since 1955.

The ‘War Eagle’ fight song was written by Robert Allen (composer) and Al Stillman (lyrics). Roy B. Sewell commissioned the song in 1953 as part of an attempt to motivate football coach ‘Shug’ Jordan’s up and coming football team. The thought behind the initiative was to usher in a new era of success for Auburn athletics’ by capturing the spirit of the Auburn fans through the Auburn fight song.

Officially the naming rights of the Auburn ‘War Eagle’ fight song jointly belong to Auburn University and the late Roy B. Sewell of the Sewell family. According to the Sewell family, Roy B. Sewell also helped compose the last few lines of lyrics, and the family still has the parchment roll with the handwritten changes along with the rights to the song in their possession.

Today, on behalf of the Sewell family heirs here is Harris Sewell Worley, a fourth generation Auburn Alumni and direct descendant of the Sewell family, with a direct account of the history of the Auburn ‘War Eagle’ fight song.

Click to launch pop up and have the text portion read to you.

I

nternships provide an opportunity for students to learn valuable skills and help them transition into the work force. Kelly McDevitt is a senior in public relations at Auburn University. She is currently working as the electronic media intern for the Auburn Alumni Center.

Click to launch pop up and have the text portion read to you.

W

hile fall semester is filled with a frenzy of football fans cheering for the Tigers and tailgaters competing for the best hot dogs, Auburn University faculty, staff, alumni and students never seem to forget what drew them to the university in the first place, the term “The Auburn Family.� 

It may sound cliché’ to some universities, but Auburn owns up to its reputation of being a unified family for Auburn locals and students alike.  (more…)

Click to launch pop up and have the text portion read to you.

Michelle Delgado, her classmates, and the Auburn Alumni Association are all wondering why students aren’t more enthused about joining the Student Alumni Association (SAA)?

Delgado is currently conducting research for her Personal Selling marketing class in attempt to find an answer to this question. The Auburn Alumni Association sought marketing students help by asking them to create a new marketing strategy for its organization that will attract more students to join SAA. But, the catch is that the marketing students would need to create this new strategy on a low budget and with a strict time constraint.

Delgado and her fellow group members began their research by randomly distributing an on-campus survey to around 800 students. Once the surveys were completed the data was documented in an excel spreadsheet and given to the Auburn Alumni Association on October 23. The organization will then analyze this data and establish a target market for the students to focus on to complete their marketing strategy.

Four marketing strategies will be created by the class. The strategy that appears to be the most efficient and effective in increasing SAA membership wins the challenge and the opportunity to have their plan implemented by the organization.

 

 Online Video [1:15m]: Play Now | Play in Popup | Download (21)

Click to launch pop up and have the text portion read to you.