I
believe that social media will replace traditional public relations and marketing practices. In today’s evolving society, it’s relatively hard for old ideas to maintain their positions for a long period of time. Organizations and people are always embracing new ideas and ways to advance and personalize themselves and their businesses.
The old rules of marketing and traditional public relations are not effective for today’s more advanced society because there seems to be no thought put into the old procedure of marketing. For instance, the methods of old marketing procedures do not appeal to a specific audience and aim for the masses. There is no respect for consumers with the old rule of marketing because its advertising techniques interrupt its audience, instead of allowing individuals to choose when to view the advertisements. In the old rules of public relations, no one saw the press releases, making it secretive and impersonal to consumers. Using jargon is also impersonal because it’s inconsiderate, and consumers may not understand the language. These are only a few problems that were established by the old ways of public relations and marketing.
However, information in social media releases is well thought out and explained. For instance, the summary helps give consumers a specified agenda or highlights of events that will take place. This also allows clients to display specific ideas to consumers to justify exact details of the event. The specifics of the event are clarified, instead of creating just a broad generality. (more…)
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