Archive for the 'Business' Category

Security for Campus Events

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ave you ever wondered who the security is for an event you have been to on campus? From Alpha Psi’s Rodeo to a sorority formal, you see guys in a gray and black  collared shirt making sure everything goes smoothly at the event.

It is FBL Security. It is a security company owned and managed by an Auburn Alum and a current Marine stationed in Iraq.

Daniel Finz, the prominent owner of FBL created the security company in April 2005. The company has a well-known reputation around the Auburn area, especially in the Greek community. Watch the video to hear more about FBL and the upcoming events they have scheduled for the next few weeks.

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College of Business- Making a Difference in the Community

Kaylan Hopson is a senior from Dallas, Texas majoring in Finance. Last April, Hopson was elected to the position of Secretary of Programming for the College of Business Council.

While serving as Secretary of Programming, Kaylan has had the opportunity to plan and execute a number of events, both college-related and philanthropic. For example, during the past two semester’s exam days, members of the College of Business council have passed out exam kits to students. These kits were filled with scantrons, pencils, waters, snacks, candy and even donuts. The College of Business Council has also hosted a “Town Hall Meeting” where students from the college can address their questions and concerns to College of Business Dean Paul Bobrowski.

The two main philanthropic events Hopson has helped plan and participate in are a school supplies drive and a blood drive. The school supplies drive took place in August, and supplies collected were donated to the Opelika Boys and Girls Club, Ms. Mary’s Daycare in Loachapoka and the Opelika Learning Center.The blood drive was held on Tuesday of last week and was very successful. Hopson said there were over 50 donors, and the blood was donated through Lifesouth to the East Alabama Medical Center.

View the video below to hear Kaylan talk about her experience as Secretary of Programming:

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From Toomers to the Big Ben

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ichelle Romano is busy preparing and planning for her upcoming summer. She and and 16 other Auburn students will be working in London for seven weeks with the College of Business EUSA London Business Internship Program.

The students will receive 6 credit hours for taking a international finance class with Dr. Beverly Marshall. The interns will work Monday through Thursday and have the opportunity to travel over the weekends. Michelle is majoring in Business Administration with a emphasis on Marketing. She hopes to intern with a marketing firm in London.

For more information regarding this study abroad intern program please visit their Web site here.

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Finance Major talks about Graduation

As the end of the year is quickly approaching, seniors are getting ready to leave college once and for all and begin their journey into the real world. Some are scared, not knowing what will be waiting for them after the cap and gown are removed. Others are excited to begin this new chapter of their lives.

Katy Payne is a senior majoring in finance. Payne chose finance as her major because she was good at it. Like Payne, many students choose majors that show off their skills in a certain major. When asked about continuing on with finance and possibly going to law school, she said she had heard stories from her older sister and decided that law school was not the path for her.

Payne is not graduating till August, but the months will quickly go by like they have for many students. One of the many things that Payne said she will miss is the tradition Auburn has. It is what makes the school different compared to schools. It is also what makes the Auburn students different compared to other students that attend other schools.

Auburn students have a sense of pride about the plains and always tend to come back once and a while. They return for a home game or to visit family who followed them to Auburn because they saw the trademark the school left on them. Students will graduate from Auburn, some will go miles away or others just a few miles down the road, but they will always remember their time on the plains.

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Auburn Alumni Association Seeks Marketing Student’s Ideas

Michelle Delgado, her classmates, and the Auburn Alumni Association are all wondering why students aren’t more enthused about joining the Student Alumni Association (SAA)?

Delgado is currently conducting research for her Personal Selling marketing class in attempt to find an answer to this question. The Auburn Alumni Association sought marketing students help by asking them to create a new marketing strategy for its organization that will attract more students to join SAA. But, the catch is that the marketing students would need to create this new strategy on a low budget and with a strict time constraint.

Delgado and her fellow group members began their research by randomly distributing an on-campus survey to around 800 students. Once the surveys were completed the data was documented in an excel spreadsheet and given to the Auburn Alumni Association on October 23. The organization will then analyze this data and establish a target market for the students to focus on to complete their marketing strategy.

Four marketing strategies will be created by the class. The strategy that appears to be the most efficient and effective in increasing SAA membership wins the challenge and the opportunity to have their plan implemented by the organization.

 
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