The Loveliest Village

M

ichelle Romano is busy preparing and planning for her upcoming summer. She and and 16 other Auburn students will be working in London for seven weeks with the College of Business EUSA London Business Internship Program.

The students will receive 6 credit hours for taking a international finance class with Dr. Beverly Marshall. The interns will work Monday through Thursday and have the opportunity to travel over the weekends. Michelle is majoring in Business Administration with a emphasis on Marketing. She hopes to intern with a marketing firm in London.

For more information regarding this study abroad intern program please visit their Web site here.

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Michelle Delgado, her classmates, and the Auburn Alumni Association are all wondering why students aren’t more enthused about joining the Student Alumni Association (SAA)?

Delgado is currently conducting research for her Personal Selling marketing class in attempt to find an answer to this question. The Auburn Alumni Association sought marketing students help by asking them to create a new marketing strategy for its organization that will attract more students to join SAA. But, the catch is that the marketing students would need to create this new strategy on a low budget and with a strict time constraint.

Delgado and her fellow group members began their research by randomly distributing an on-campus survey to around 800 students. Once the surveys were completed the data was documented in an excel spreadsheet and given to the Auburn Alumni Association on October 23. The organization will then analyze this data and establish a target market for the students to focus on to complete their marketing strategy.

Four marketing strategies will be created by the class. The strategy that appears to be the most efficient and effective in increasing SAA membership wins the challenge and the opportunity to have their plan implemented by the organization.

 

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Exploring Auburn University’s campus, you will encounter numerous faculty members conducting their own research in countless different fields.  Some research is class-related, some may be personal, other research may be in preparation for further education.  However, no matter what the purpose for experimenting, the results are nearly always thorough and intriguing.

    The business professors at Auburn are no different.  For nearly four years now, Dr. Edith F. Davidson, a professor in the marketing department, has been conducting her own research.  Although she has only been a faculty member at Auburn University for two years, Dr. Davidson has spent several years evaluating the discrimination of minority members within situations at retail settings.  With two or three years left to conclude her findings, Dr. Davidson believes that she has much more to discover.

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