Archive for the 'Research' Category

Switch Grass… Not So Funny!

T “he United States imports 60% of its petroleum� said David Bransby, Auburn University researcher, in his report “Celluloisc Biofuel Technologies.� What a lot of people don’t know is this heavy importation of petroleum could be stopped all together. The United States has the technologies and resources to fuel America.
Domestic biofuels could decrease our dependence on third world countries and increase natural energy. Biofuels being produced currently in America come from ethanol based crops like corn and soybean. While they provide a starting point for biofuel research and provide ethanol, this alone can not produce petroleum, gasoline and diesel. Auburn’s own David Bransby has been studying biofuel for years and has been approached by President Bush about his findings.

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One Small Step for Man, One Giant Leap for AUSSP

Auburn University is often jokingly called a cow college because of its extensive roots in agriculture. Not many people know that Auburn’s physics and engineering departments are highly acclaimed by NASA and other space engineering organizations. One campus group that is making quite a name for itself is the Auburn University Student Space Program (AUSSP).

The organization is funded by a NASA grant is recognized by space engineering organizations such as NASA and Boeing as a “premier student-led space organization.” (more…)

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UPC Conducts Focus Groups to Hear What Students Want

UPC is conducting Focus Groups to gain a better understanding of the entertainment that students want on campus. The Research and Evaluation committee has teamed up with the Major Entertainment Committee to conduct UPC’s first set of focus groups.

“The focus groups are integral in the development of our events. We want to get different perspectives and opinions from all on campus in order to program events,” said Chris Hornbuckle UPC’s Assistant Director of Research and Evaluation.

The focus groups will be held this Thursday, November 8 at 7:00 PM and next Wednesday, November 14 at 7:15 PM. The first focus group on, November 8, is closed. This focus group is used to get information and opinions from a variety of campus organizations.

The second focus group, on November 14, is open to any student. Any student wishing to participate should email Ryan Larson, the Director of Research and Evaluation, at larsorc@auburn.edu. There are a limited number of seats to ensure that UPC can accurately record student responses.

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Auburn Alumni Association Seeks Marketing Student’s Ideas

Michelle Delgado, her classmates, and the Auburn Alumni Association are all wondering why students aren’t more enthused about joining the Student Alumni Association (SAA)?

Delgado is currently conducting research for her Personal Selling marketing class in attempt to find an answer to this question. The Auburn Alumni Association sought marketing students help by asking them to create a new marketing strategy for its organization that will attract more students to join SAA. But, the catch is that the marketing students would need to create this new strategy on a low budget and with a strict time constraint.

Delgado and her fellow group members began their research by randomly distributing an on-campus survey to around 800 students. Once the surveys were completed the data was documented in an excel spreadsheet and given to the Auburn Alumni Association on October 23. The organization will then analyze this data and establish a target market for the students to focus on to complete their marketing strategy.

Four marketing strategies will be created by the class. The strategy that appears to be the most efficient and effective in increasing SAA membership wins the challenge and the opportunity to have their plan implemented by the organization.

 
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It All Adds Up

What is the first thing you think of when you hear the word math? I can almost bet you’re not thinking fun or interesting.

Auburn University’s Dr. Marilyn Strutchens is trying to change that. She has developed a project called “Enhancing Qualitative Understanding in Teachers and Youth via Problem Solving,â€? or EQUITY via Problem Solving, for short. The goal of the project is to create a fun way to teach and learn mathematics. (more…)

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